There are a multitude of toothpastes available claiming to have advantages over other brands and designed to achieve different results. The active ingredient in toothpaste is fluoride. For most people a 1000 p.p.m. fluoride concentration is ideal. Virtually all toothpastes from most major companies such as Colgate, Oral-B and Macleans will use this concentration. Any of these products are satisfactory.
There are also many specialty toothpastes available on the market. I often make recommendations for certain types of toothpastes to my patients depending on their individual needs.